Cassandra Yu

Cassandra Yu, Architecture Building and Construction Segment Leader, Avery Dennison Graphics Solutions. Leads the segment go-to-market strategy and long-term product portfolio development across architectural graphic and window fi lm solutions. Her focus is accelerating growth via segment development, assessing market trends and needs, driving product-market fi t opportunities and creating strategic alliances and joint initiatives within the Architectural materials space. Yu has 10+ years of marketing strategy and product marketing experience and is passionate about meeting consumers' needs, creating value with insights led product and service design and bringing them to market in a meaningful way.