This session will support access and equity, leveling the playing field with tools and tactics small firms can use to better define their competitive advantage, tell their story with more confidence, and claim their stake in hypercompetitive markets. Whether you are new to marketing and business development, need some inspiration, or are a principal moonlighting as CMO, this session is for you. Join us to remove the needless complexity in setting and meeting your firm's goals—from optimizing what's working well and adjusting your trajectory to proving your firm's value and enhancing your reputation to win the work you want.
Learning Objectives
- Learn how to execute improved storytelling that conveys the value of your work, including making a case for why clients hired you.
- Discover how to stay perennially optimistic while also prepared for downturns, abrupt changes, and firm transitions.
- See how to apply proven strategies and tactics to improve hit rates, reduce redundant busy work, and generate a united marketing approach for your firm that accelerates progress.
- Find out how to avoid common pitfalls and instead create an intentional center of excellence for your marketing function.
- Pam Raymond,
Co-Founder, Blueprint + Founder, PR Communications - Blueprint + PR Communications - Jayme Gately,
Founder and Director, Blueprint + Collab - Blueprint + Collab - Jayme Gately,
Founder and Director, Blueprint + Collab - Blueprint + Collab